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Advertising

Advertising

With a daily audience three times larger than the Annual IEDC Conference, we offer unparalleled reach into the economic development community.

If you're looking to directly engage with professionals, decision-makers, and influencers in this niche sector, you've come to the right place.

Explore our diverse range of advertising options tailored to fit various marketing goals and budgets.

When you're ready, contact [email protected].

Podcast Advertising

Get Into Their Heads, Literally, Via Their Ears

  1. Pre-roll Ads: A 30 second advertisement at the beginning of the podcast.
  2. Mid-roll Ads: A 30-60 second ad spot in the middle of the episode.
  3. Post-roll Ads: A 15-30 second ad at the end of the podcast.
  4. Sponsored Segments: A specific part of the podcast, like a Q&A or a special report, could be sponsored by an advertiser.

Newsletter Advertising

Be the Highlight of Their Inbox, Not the Clutter

  1. Primary Ad: A graphic banner and text at the top of the newsletter.
  2. Featured Article: An advertiser-sponsored article could be included in the newsletter.
  3. Classifieds: A section at the bottom of the newsletter where multiple advertisers could have small, text-based ads.

Seasonal or Event-Based

Your Brand’s VIP Ticket to Relevance

  1. Conference Specials: Special ad packages around major industry events or holidays.
  2. Themed Issues/Series: Both the podcast and newsletter could have themed episodes/issues where relevant advertisers can sponsor the entire series.

Community Engagement

Be the Talk of the Town

  1. Webinars: Sponsored webinars on topics of interest to your audience.
  2. Surveys/Polls: Advertisers could sponsor a survey or poll, the results of which could be discussed in a podcast episode or newsletter.

Additional Offerings

Your Brand, Our Voice, Their Attention

  1. Native Content: Detailed articles, interviews, or case studies created in partnership with the advertiser.
  2. Social Media Shoutouts: Promoting the advertiser on your social media channels as part of the package.
  3. Dedicated Email Blast: A separate email sent to your subscribers, solely featuring the advertiser’s content or offer.
  4. Sponsored Podcast Episodes: An entire episode dedicated to topics that align with the advertiser's objectives, presented as "This episode is brought to you by [You]." The sponsor will receive multiple mentions throughout the episode, the opportunity to include a pre-recorded interview or message, and a linked logo in the episode's show notes.

Package Deals

Two Birds, One Stone: Maximize Your Reach with Our Packages

  1. Podcast + Newsletter Combo: Offering slots in both channels at a discounted rate.
  2. Bulk Purchase Discounts: Reduced rates for advertisers who commit to multiple slots across a defined time period.