Podcast 160: From Cowtown to Boomtown with Robert Sturns

Team-driven economic development success in Fort Worth Texas with Robert Sturns

10 Feb 2025 — 2 min read

With over 25 years of experience in municipal government, commercial real estate, and banking operations, Sturns details Fort Worth's success in securing major investments, including recent wins with Bell and Embraer, while balancing business recruitment with community development initiatives like Evans & Rosedale and the Panther Island project.

Sturns also discusses his journey in the profession, including his 20+ year career serving both Fort Worth and Arlington. He offers insights into managing regional relationships, particularly addressing the challenge of establishing Fort Worth's identity distinct from Dallas, while emphasizing the importance of teamwork and partnerships in economic development success.

Actionable Takeaways for Economic Developers

Balance large-scale development with community needs and cultural preservation
Focus on building relationships before transactions in deal-making
Leverage existing cultural assets (like the Stockyards) for economic growth
Develop strategic plans for transformational projects like Panther Island
Create mixed-use developments that honor local heritage while embracing progress
Build strong partnerships with educational institutions for workforce development
Maintain clear communication channels with stakeholders and the community
Use existing success stories (like Bell and Embraer) to attract similar industries
Implement creative financing solutions for major development projects
Balance business retention efforts with new business recruitment strategies

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