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Podcast 161: Unlocking the Power of Tertiary Markets with Dr. Ronda Sauget

Where Zoning Takes Hours, Not Years

Dane Carlson
Dane Carlson
1 min read
Podcast 161: Unlocking the Power of Tertiary Markets with Dr. Ronda Sauget

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Episode 161 of the Econ Dev Show Podcast is live. This episode is brought to you by Sitehunt.

In this episode, Dr. Ronda Sauget, President and CEO of Coles Together, discusses the unique advantages of tertiary markets in economic development. She explores how smaller communities like Coles County, Illinois are attracting businesses through stable workforces, easier business processes, and strong infrastructure, while sharing her journey from the Federal Reserve to leading economic development in a thriving micropolitan area.

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Ten Actionable Takeaways for Economic Developers

  1. Take fresh looks at existing assets - they might be more valuable than you think
  2. Focus on building complete ecosystems including housing, childcare, and healthcare
  3. Leverage your location's unique advantages in infrastructure and connectivity
  4. Develop strong workforce pipelines through youth apprenticeships
  5. Create strategic plans that align all community assets
  6. Build relationships with both large and small businesses
  7. Focus on quick turnaround times for business requests
  8. Highlight quality of life advantages for workforce attraction
  9. Develop strong public-private partnerships
  10. Invest in sustainable infrastructure like green energy for long-term growth
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Dane Carlson Twitter

Founder/Host of Econ Dev Show. Also: Sitehunt CEO and economic development consultant in Greater Houston, Texas.


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