Podcast 192: How North Carolina Recruits on the World Stage with Anders Victor

Mentors, Mega Sites, and Mushroom Risotto

29 Sep 2025 — 2 min read

In this episode of the Econ Dev Show, Dane Carlson sits down with Anders Victor, Director of International Business Development for the Economic Development Partnership of North Carolina, to explore how the state positions itself as a global powerhouse for foreign direct investment. Anders shares how North Carolina leverages its international offices, partnerships, and workforce strengths to attract companies like Toyota, Siemens, and Roche, while also tackling challenges around product availability, infrastructure, and talent pipelines. From lessons learned in global competition to the importance of mentorship and cultural adaptability, Anders offers practical and inspiring advice for economic developers everywhere

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Ten Actionable Takeaways for Economic Developers

Build international presence – Overseas offices provide credibility, relationships, and cultural expertise.
`Don't assume awareness -- Many companies don't know your state; make introductions early.
Highlight livability -- Migration, lifestyle, and culture are key decision factors alongside tax and cost advantages.
Invest in product readiness -- Sites, utilities, and workforce pipelines must be shovel-ready to compete globally.
Leverage co-op marketing -- Communities can pool resources to reach new markets and trade shows.
Learn from losses -- Map supply chains and know how your region fits into global networks.
Embrace cultural differences -- Business norms vary widely; flexibility builds trust.
Prioritize mentorship -- Developing young professionals requires exposure and guidance from experienced leaders.
Communicate in native languages – Speaking a client's language strengthens partnerships and reduces friction.
Stay resilient and adaptable -- Every project looks different; success comes from meeting companies where they are.