Podcast #90: Gen Z Marketing in Plain English with Kathleen McQuaid Holdridge and Jessica Packard

Kathleen McQuaid Holdridge and Jessica Packard discuss marketing to Generation Z

18 Apr 2023 — 1 min read

In the latest episode of the Econ Dev Show, Kathleen McQuaid Holdridge (Gen X) and Jessica Packard (Gen Z) from KathodeRay Media talk to Dane Carlson (Gen X) and discuss marketing to Generation Z, its challenges and opportunities, and how it impacts economic development. Gain insights on authenticity, storytelling, and leveraging trends to attract and retain businesses.

KathodyRay

KathodeRay is a full-service marketing agency that connects government organizations to their community. This small (but mighty) woman-owned and operated marketing agency can help your community thrive. They use tried and true methods to connect your organization to your residents using social, digital, and traditional media.

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Kathleen McQuaid Holdridge, Jessica Packard, and Dane Carlson delve deep into the world of Generation Z, exploring their unique characteristics, values, and preferences that are shaping today's marketing landscape. Our expert guests discuss strategies for successfully marketing to this powerful demographic, including embracing authenticity, leveraging multiple platforms, and focusing on visual storytelling. They also share real-life examples of effective marketing campaigns within economic development, shedding light on how these initiatives can attract and retain businesses, entrepreneurs, and talent.

Tune in and discover the keys to unlocking the immense potential of Generation Z, the next wave of consumers, workforce, and innovators.