KathodeRay is a full-service marketing agency that connects government organizations to their community. This small (but mighty) woman-owned and operated marketing agency can help your community thrive. They use tried and true methods to connect your organization to your residents using social, digital, and traditional media.
In this episode of the Econ Dev Show, Ben McDaniel, the director for the Barrow Brazelton Joint Economic Development Authority in Georgia, shares how he uses memes and AI tools like ChatGPT to market his community in creative ways. McDaniel says he leans into his authentic self on platforms like LinkedIn, making funny or interesting memes that get noticed by site selectors and project managers. He also uses ChatGPT to help with common economic development tasks like crafting RFI responses and offer letters. McDaniel believes AI will transform the field and is already introducing it to his 10-year-old daughter.
Overall, the episode explores how economic developers big and small can tap into new technologies and creative marketing to share their community's story. McDaniel provides an interesting case study in embracing innovation while staying true to your roots.
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Some of Ben's Memes
Here are 10 key takeaways from the episode: