Skip to content

Podcast Episode 26 - On Marketing With Dave Parsell

Why economic developers should begin with WHY.

Dane Carlson
Dane Carlson
1 min read
Podcast Episode 26 - On Marketing With Dave Parsell
Photo by Merakist / Unsplash

Table of Contents

Episode # 26 of the Econ Dev Show Podcast is now live.

In this episode, Dane talks marketing with Dave Parsell. Dave is co-founder of Localintel, a technology company providing location marketing tools that hundreds of economic developers have added to their website to promote their community's advantages.

We also discuss:

1. Dave's journey to date helping economic developers - what he's learnt from economic developers and how they've adapted
2. Why economic developers should begin with WHY.
3. What is Location Advantages Marketing and how does it help economic developers
4. Localintel's new Quality of Life marketing tool

Listen now.


From the Pre Interview:

Four books Dave highly recommends:

  1. Crossing the Chasm by Geoffrey Moore
  2. Monetizing Innovation: How Smart Companies Design the Product Around the Price by Madhavan Ramanujam and Georg Tacke
  3. Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout and Steve Rivkin
  4. Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love by Anthony Kennada and Brian Halligan
PodcastNewsletter

Dane Carlson Twitter

Founder/Host of Econ Dev Show. Also: Sitehunt CEO and economic development consultant in Greater Houston, Texas.


Related Posts

Members Public

Podcast 181: Beyond the Strip - Clark County's Economic Transformation with Shani Coleman

Yes, People Actually Live There (They Don't All Sleep in Hotels)

Podcast 181: Beyond the Strip - Clark County's Economic Transformation with Shani Coleman
Members Public

Economic Development LinkedIn Boost Group

If you're an economic developer posting on LinkedIn this is for you.

Economic Development LinkedIn Boost Group
Members Public

18 New Economic Development Jobs This Week

In 11 states, from $40,000 - $286,000

18 New Economic Development Jobs This Week