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Good morning my fellow economic developers.
Today as I'm preparing tomorrow's edition of Economic Development and Developers in the News (the 81st issue!), I want to request one thing from your EDO:
Please put your state name somewhere very obvious on the front page of your website!
Go to your website right now, press ALT-F (or COMMAND-F on the Mac), and type your state name. Does it appear somewhere? Is it somewhere obvious?
I don't mean a picture of your state. I don't mean a photo of your state seal. I don't mean your city, or county name.
Also, a picture of your state's name in graphic form doesn't count. Please make sure the name of your state appears in text on your website.
Because I know it's hard to believe, but some who visit your website don't immediately know where you are. (Like me!) Seeing the state immediately gives me context.
It's not that hard, really. I work for Galveston County Economic Development, but we put Galveston County Texas Economic Development right at the top of our home page.
Who does this help?
- Site selectors
- Businesses looking to relocate or expand into your community
- And Econ Dev Show Dane.
Thanks, and see you tomorrow!
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