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Your Brochure Isn’t the Problem

Find the gaps in your property materials before a site selector does

Dane Carlson
Dane Carlson
1 min read
Your Brochure Isn’t the Problem

Most weak property marketing starts with weak site data.

Economic development teams usually have a spec sheet or brochure. But too often, they’re missing the facts a site selector or developer needs to move forward. The issue isn’t polish. It’s missing information.

That has a cost. Thin site data slows responses, creates back-and-forth, and weakens otherwise marketable properties. Site selectors can work around plain formatting faster than missing facts. The question isn’t whether you have a brochure. It’s whether it answers the right questions.

How Strong Is Your Site Data?

I built a free tool to help you find the gaps in your site data before a site selector does.

Upload your spec sheet, brochure, or property handout and get a review of what’s strong, what’s missing, and what a site selector would still need.


Sitehunt automates industrial real estate research so economic developers can respond to site selection RFIs in minutes, not days. When you're ready to see how that can help your organization book a demo.

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Dane Carlson Twitter

CEO of Sitehunt, the AI platform for economic development, site selection and RFI automation. Host and publisher of the Econ Dev Show. In Houston, Texas.


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