Skip to content

Leveraging Newsjacking for Local Economic Development Organizations: Business Attraction and Retention Strategies

Helping EDOs to stay relevant and connected.

Dane Carlson
Dane Carlson
4 min read
Leveraging Newsjacking for Local Economic Development Organizations: Business Attraction and Retention Strategies
Photo by Daniel Wirtz / Unsplash

In the dynamic and evolving digital marketing landscape, one technique that has gained significant recognition is 'newsjacking.' This concept, coined by marketing strategist David Meerman Scott, refers to injecting a brand or an organization's ideas into a breaking news story to amplify its reach and influence. For local economic development organizations, newsjacking can be an effective tool for business attraction and retention.

This essay will delve into newsjacking, its potential benefits, risks, and the strategies for its successful implementation for EDOs.


Related Posts

Members Public

Podcast # 167: Digital Marketing Strategies for Small EDOs with Alissa Sklar

Making Your Website Work When You're Wearing All the Hats

Podcast # 167: Digital Marketing Strategies for Small EDOs with Alissa Sklar
Members Public

21 Things Economic Developers Need to Know This Week

The stories Dane thinks you need to see. March 27, 2025 edition.

21 Things Economic Developers Need to Know This Week
Members Public

Economic Development and Developers in the News # 188

Econ dev news from 31 economic development executives and organizations in 15 states.

Economic Development and Developers in the News # 188