Leveraging Newsjacking for Local Economic Development Organizations: Business Attraction and Retention Strategies

In the dynamic and evolving digital marketing landscape, one technique that has gained significant recognition is 'newsjacking.' This concept, coined by marketing strategist David Meerman Scott, refers to injecting a brand or an organization's ideas into a breaking news story to amplify its reach and influence. For local economic development organizations, newsjacking can be an effective tool for business attraction and retention.

This essay will delve into newsjacking, its potential benefits, risks, and the strategies for its successful implementation for EDOs.