Podcast 232: Stop Marketing Your Community Like Everywhere Else with Bethany Quinn
How to become memorable without inventing another slogan
Episode 232 of the Econ Dev Show Podcast is out. Listen now.
In this episode of the Econ Dev Show Bethany Quinn, president of Golden Shovel Agency, explains why communities that punch above their weight concentrate their resources on one or two genuine strengths.
She and Dane discuss how specificity makes communities memorable, why economic development marketing must address local stakeholders as well as outside prospects, and how disconnected marketing projects waste money.
Bethany also shares how AI is changing website content, why FAQ pages are becoming more important, and how a single word can reshape perceptions of a community.
Most importantly, she makes the case for showing the daily work behind economic development before budget season forces leaders to ask what the organization actually does.
Sitehunt helps economic developers find and understand their sites, match them to projects, and respond with confidence in minutes instead of scrambling for days.
Episode Links
- Golden Shovel Agency | Marketing for Economic Developers
- Bethany Quinn | LinkedIn
- ShovelTalk Podcast | Golden Shovel Agency
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