Skip to content

Podcast #90: Gen Z Marketing in Plain English with Kathleen McQuaid Holdridge and Jessica Packard

Kathleen McQuaid Holdridge and Jessica Packard discuss marketing to Generation Z

Dane Carlson
Dane Carlson
1 min read
Podcast #90: Gen Z Marketing in Plain English with Kathleen McQuaid Holdridge and Jessica Packard

Table of Contents

Episode 90 of the Econ Dev Show Podcast is out.

In the latest episode of the Econ Dev Show, Kathleen McQuaid Holdridge (Gen X) and Jessica Packard (Gen Z) from KathodeRay Media talk to Dane Carlson (Gen X) and discuss marketing to Generation Z, its challenges and opportunities, and how it impacts economic development. Gain insights on authenticity, storytelling, and leveraging trends to attract and retain businesses.

KathodyRay

KathodeRay is a full-service marketing agency that connects government organizations to their community. This small (but mighty) woman-owned and operated marketing agency can help your community thrive. They use tried and true methods to connect your organization to your residents using social, digital, and traditional media.

Learn More

Kathleen McQuaid Holdridge, Jessica Packard, and Dane Carlson delve deep into the world of Generation Z, exploring their unique characteristics, values, and preferences that are shaping today's marketing landscape. Our expert guests discuss strategies for successfully marketing to this powerful demographic, including embracing authenticity, leveraging multiple platforms, and focusing on visual storytelling. They also share real-life examples of effective marketing campaigns within economic development, shedding light on how these initiatives can attract and retain businesses, entrepreneurs, and talent.

Tune in and discover the keys to unlocking the immense potential of Generation Z, the next wave of consumers, workforce, and innovators.

PodcastNewsletter

Dane Carlson Twitter

Founder/Host of Econ Dev Show. Also: Sitehunt CEO and economic development consultant in Greater Houston, Texas.


Related Posts

Members Public

37 Things Economic Developers Need to Know This Week

The stories Dane thinks you need to see. December 5, 2024 edition.

37 Things Economic Developers Need to Know This Week
Members Public

Economic Development and Developers in the News # 174

Econ dev news from 37 economic development executives and organizations in 21 states.

Economic Development and Developers in the News # 174
Members Public

Podcast 152: Economic Development in Mexico with Juan Pablo Alcantar

Learning from his international experience

Podcast 152: Economic Development in Mexico with Juan Pablo Alcantar