Skip to content

Podcast #94: Main Street Makeover: How CO.STARTERS Trains for Economic Revival with Jose Alfaro

Training? Check. Business growth? Check. Reviving Main Street? CO.STARTERS is on it.

Dane Carlson
Dane Carlson
2 min read
Podcast #94: Main Street Makeover: How CO.STARTERS Trains for Economic Revival with Jose Alfaro

Table of Contents

Episode 94 of the Econ Dev Show Podcast is out.

In this episode, Dane has an in-depth conversation with Jose Alfaro, CEO of CO.STARTERS, a dynamic entrepreneurial accelerator program designed to equip creative entrepreneurs with the necessary skills and support to turn their passion into a profitable business.

Jose shares the inspiring journey of CO.STARTERS, from its beginnings in Chattanooga, Tennessee, inspired by a desire to revitalize the city and attract major corporations like Volkswagen, to its current global reach spanning over 210 cities across 24 states and multiple countries. The program, which started under a non-profit initiative, went private in 2016, broadening its horizons and allowing it to have a significant impact on a global scale.

KathodeRay

KathodeRay is a full-service marketing agency that connects government organizations to their community. This small (but mighty) woman-owned and operated marketing agency can help your community thrive. They use tried and true methods to connect your organization to your residents using social, digital, and traditional media.

Learn More

Throughout the episode, Jose emphasized the unique approach of the CO.STARTERS program. Instead of adopting a traditional teaching methodology, CO.STARTERS is built around facilitation, with the program directors guiding participants towards their customers to validate their business ideas. This innovative approach has resulted in not only robust business formation but also organic collaborations and mergers among the participants.

Key to the CO.STARTERS model is their focus on building community. Participants are grouped into cohorts of 10 to 16 people, fostering an environment of peer-to-peer learning, collaboration, and cooperation. Jose shared fascinating anecdotes of how this peer interaction has led to the formation of successful businesses and collaborations.

The conversation also delved into the curriculum of the program, which has been designed to simplify complex business concepts and make them accessible to creative entrepreneurs who might not have a traditional business background. Beyond the curriculum, the program also serves as a front door to the entrepreneurial ecosystem, connecting graduates to a variety of resources, from the SBA to different accelerators and pitch competitions.

Jose Alfaro's passion for supporting creative entrepreneurs was evident throughout the conversation. If you're interested in the intersection of creativity and entrepreneurship, or if you're a part of a community that could benefit from a program like CO.STARTERS, this episode is not to be missed.

Like this show? Please leave us a review here — even one sentence helps!

Jose Alfaro's Recommended Book

"This book helped me understand that we as people have opportunities (or our duty) to cultivate culture. When it comes to Econ Dev. I believe Culture creates a sense of place, which is missing in Economic development."

Get the Book
PodcastNewsletter

Dane Carlson Twitter

Founder/Host of Econ Dev Show. Also: Sitehunt CEO and economic development consultant in Greater Houston, Texas.


Related Posts

Members Public

23 New Econ Dev Jobs This Week

$44k to $170k in 14 states

23 New Econ Dev Jobs This Week
Members Public

16 Things Economic Developers Need to Know This Week

The stories Dane thinks you need to see. June 13, 2024 edition.

16 Things Economic Developers Need to Know This Week
Members Public

Economic Development and Developers in the News # 155

Econ dev news from 60 economic development executives and organizations in 18 states.

Economic Development and Developers in the News # 155