Hear me out: The social network Facebook can be a serious tool for economic development when used for business retention.
I know what you're thinking:
Facebook is dead. I saw it on the news, or read it on, Facebook.
No, it's not. 2.8 billion people use Facebook. 66% of those use it every day, and 93% use it every week! Within the US, 228.6 million use it. That's 69% of the entire US population -- including babies!
Almost every business in your community has either a Facebook page or an employee who's probably checking their own account at work. More often than not, they have both.
Using Facebook for business retention is all about communicating with your local businesses: talking to them, listening to them, discovering their challenges, and explaining the benefits of your successes.
Whether or not you're a membership organization, the secret to Facebook is to think like a Chamber of Commerce.
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