Good morning my fellow economic developers.
Today as I'm preparing tomorrow's edition of Economic Development and Developers in the News (the 49th issue!), I have one simple request from your your EDO:
Please put your state name somewhere very obvious on the front page of your website!
Go to your website right now, press ALT-F (or COMMAND-F on the Mac), and type your state name. Does it appear somewhere? Does it appear somewhere obvious?
I don't mean a picture of your state. I don't mean a picture of your state seal. I don't mean your city or county name.
Also, a picture of your state's name in graphic form doesn't count. Please make sure the name of your state appears in text on your website.
Because I know it's hard to believe, but some who visit your website don't immediately know where you are located, and seeing the state name immediately gives context.
It's not that hard, really. I work for Galveston County Economic Development, but we put "Galveston County Texas Economic Development" right at the top.
Who does this help?
Thanks, and see you tomorrow!
Econ Dev Show Newsletter
Join the newsletter to receive the latest updates in your inbox.